About WineMerch Australia
Trade-trusted wine accessories
Now available direct.
WineMerch Australia is owned and operated by the ML Sisters — Ming Lianto and Mavis Lu. We built WineMerch because we love what wine represents: connection, celebration, and those small moments that feel a little more special.
But we also noticed something missing. A lot of wine accessories look cheap, feel gimmicky, or don’t hold up after a few uses. So we created a focused range of wine-first essentials that are practical, good-looking, and made to be used — whether you’re hosting at home, heading to a picnic, or bringing a bottle to a BYO dinner.
Our Commitment to Quality and Service
At our core, we believe in enhancing your wine experience. We offer a range of carefully curated accessories, from stylish wine bags to durable bottle openers. Our mission is to provide you with top-notch products that elevate any occasion. We value quality, customer satisfaction, and a passion for fine wines.
Meet The ML Sisters
Get to know the friendly faces behind our brand—here’s why we’re passionate about wine and helping you enjoy it.

Ming Lianto
Ming leads brand, product presentation, and customer experience — making sure everything feels modern, clear, and wine-lifestyle aligned.

Mavis Lu
Mavis leads sourcing, supplier relationships, and wholesale operations — focusing on product practicality, quality checks, and trade supply reliability.
Our Commitment to You
We’re here to help you build better wine moments — whether you’re buying one small tool for home, or creating branded merchandise for a winery.
If you ever need help choosing the right accessory (or building a gift set), reach out via our Contact page — we’re happy to help.
Cheers to Quality!
What Our Customers Say